Roger | Founder, Longwei Parts
I came to automotive through electronics — ten years working with component specs, supplier networks, and the kind of quality gaps that don't show up until something fails in the field.
Two years ago I moved into automotive parts full-time. The advantage wasn't starting fresh — it was already knowing which factories actually produce for the brands independent shops trust. Longwei Parts is built on those relationships: OEM-quality manufacturing, without the brand markup passed down the chain.
Before this, I ran marketing at Fortune 500 companies and led teams across multinational operations. That background shapes how we run the business: clear specs, honest lead times, no overselling.
We exist for independent shops and international buyers who want reliable parts at fair prices — and who've been let down enough times to care about where something actually comes from.
Shanghai-based. Shipping worldwide.
Lead (news hook): The aftermarket has a dirty secret: “fits” labels are often narrower than the actual engineering. An Audi parking sensor and an Alpina…
